How to Cold Call & Build New Customers

How to Cold Call & Build New Customers

Tuesday Oct 10th, 2017

We are proud to be sponsored by Erie Technology Incubator!

"Dale Carnegie wrote the original book on professional sales training," says Erie Technology Incubator . "We’re pleased to be partnering with the pioneers in the sales training arena to deliver high quality techniques, processes and tools to our portfolio companies and other members of the Erie business community."

Regardless of the means used to connect with new prospects, this program focuses on that all-important first conversation. You will learn what to say to get their attention and what to do to hold their attention so the conversation can continue.

This information-packed seminar guides you from pre-call planning through follow-up. You’ll learn a process that works to consistently get more appointments and write more business. Take the stress out of cold calls and improve your hit ratio with How to Cold Call and Build New Customers.

Friday, October 06, 2017

09:00 AM - 04:00 PM



Who Should Attend

This course is ideal for anyone in the following roles:

• Account Development

• Business Development

• Account Executives

• Inside and Outside Sales

• Sales Managers

• Anyone who has first point of contact with prospects

• Anyone who needs to set client meetings


In this program, you will learn how to:

• Have a more positive outlook on cold calling

• Use 10 proven strategies to get past the gatekeeper

• Leave voicemail messages that create callbacks

• Understand what buyers want and how to get them excited

• Ensure that prospects will want to talk to you and learn how to ask power questions

• Write and deliver a 45 second voicemail or email ‘script’ that gets answered

• Develop creative ways to position your product or service

• Understand how cold call ratios work

• Anticipate objections and turn them around

• Revive dead accounts

• Use new business development to potentially double your sales

• Leverage business social media in pre-approach and follow-up strategies

$249 per person. Discounts available for teams of 6+

EF logo PNG

"One of our secrets to success is being part of the ETI community of aspiring entrepreneurs. With the leadership, training, mentor support and the resources of Gannon University, ETI is one of the hottest accelerators to build a startup. ETI fosters a culture of innovation and hard work. Both play a huge role in the success of Evident Financial. Our business is mostly conducted face-to-face, so it is important we have an office environment that makes our clients feel welcomed and comfortable. The beautiful lobby and office space of the CBI building is fresh and vibrant, the perfect complement to our brand. As Founder of Evident Financial, I could not overstate how important ETI is to the growth of Evident Financial. We are fortunate to be part of the ETI family." 

David Cullen, CFA

Founder and CEO - Evident Financial

It is said 90% of startups fail. The ETI gives entrepreneurs the resources to beat the odds through world-class mentorship, a collaborative professional environment, and an invaluable network of industry connections.

Nate Carlin, Co-Founder

Olympia Technologies